Their first invention, the 1nhaler, has been spun-out as a fully funded, independent start-up business and they are currently developing early-stage concepts in the areas of clean energy, health-tech and climate change prevention.
In 2019, One Hundred Flowers joined the inaugural Resident Entrepreneur programme with a research project aiming to validate the potential of Concept Theory to improve the commercial value of early-stage entrepreneurial ventures, specifically in the field of data-driven digital technology, but also including analogue products and services whose models are built on data-driven insights.
Concept Theory is a strategic model for inventing and innovating, as well as serving as a measurement tool for judging the value of ideas. Using tools and techniques from the business rightschools of Harvard, Stanford and NYU, and influenced by some of the world’s leading innovators and disruptors, the model adds and finds value before, during or after any concept development phase.
The aim of Don’s project was to specifically validate the effectiveness of Concept Theory, capturing data to prove that the application of this model can increase the percentage success rate of data-driven entrepreneurial ventures in Edinburgh and South East Scotland, from the investment industry standard of 25% (Harvard Business School statistics) to over 50% and up to 75%+.
The ambitious outcome of the project was to deliver, over a twelve-month period, data proving that the application of this model can increase the success rate of entrepreneurial ventures. Critically, increasing the potential for value returns for founders and inventors/innovators who individually and personally suffer the greatest loss exposure when a venture fails.
