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Privacy Policy

Who we are

Our website address is: https://creativeinformatics.org.

Information about you

Why we collect your information

We use your personal details to provide you with information, products or services that you request from us. This could be as part of a course application process, registering for an event or through contacting members of University staff.

How we use your information

Using your information allows us to provide you with a better and more tailored experience when using our website. We use your information to:

  • enable us to supply you with the goods, services and information you have requested ensure that content from the website is presented in the most effective manner for you and for your computer
  • analyse the information we collect so that we can administer, support and improve and develop the website provide you with information, products or services that you request from us or which we feel may interest you, unless you have indicated otherwise
  • maintain a contract we have with you, such as a course application form or any other service you wish to access notify you about changes to our service

We will ask you for your consent to use your information. This could be on submitting a form or through our cookie consent banner.

Storing your preferences

We will store certain preferences you have using the site if you agree to cookies being collected (within the banner that pops up at the bottom of the site).

Storing your information

In most cases, personal data is stored on University of Edinburgh servers within the UK. However, the University does use third-party companies to enhance the quality, service and functionality of certain web services available to visitors. Your information is securely transmitted via our website. Once we have received your information, we will also use strict procedures and security features to prevent unauthorised access.

How long we keep your data depends on the purpose for which the information was supplied. You will be informed of how long the data will be kept during the process of giving your personal details.

Automated processing and profiling

We do not use profiling or automated decision-making processes.

Disclosure of your information

We will not share, sell or distribute any of the information you provide to us without your consent, except where disclosure is: necessary to enforce our rights, including under our website Terms and Conditions of use necessary to enforce our rights under any other Terms and Conditions of use or Terms and Conditions of sale of the University or any of its schools, colleges or departments required or permitted by law.

Read more about our website Terms and Conditions of use

Ways we contact you

Depending on the circumstances we may contact you by post, telephone, email or text message. If you change your mind about being contacted in the future by any of these means then please let us know by getting in touch with us.

Contact us

How to update your personal information

Help us keep our records updated by informing us of any changes to your email address and other contact details.

Contact us

Legal bases and examples

Legal basis: consent

The University of Edinburgh principally uses your information under the legal basis of consent. When you enter your information in a form, we specify the purpose and future use of this information. By submitting information to a form, you consent for your details to be used according to the purposes stated within each form.


One example of this would be an individual requesting to be added to a mailing list (which will be used to send you newsletters and information). Another is supplying information to be part of a news item on the website.

View our full news item publicity statement

As this information is provided on the basis of consent, you are free to withdraw your consent for such use of your information at any time.

Contact us

Legal basis: contract

The University of Edinburgh may process your information under the legal basis of contract, whereby the processing is necessary for a contract you have with us, or because you have asked us to take specific steps before entering into a contract.


Application and booking forms typically fall into this category wherein you supply your information because you wish to access a particular service or enrol on a course.

Legal basis: legitimate interest

In the case of our legitimate interests to process your personal data we are required to ensure that our interests are balanced against yours. Generally speaking, legitimate interest is used where the use of data is part of the necessary day-to-day business and activities of Edinburgh College of Art. This must be weighed up against whether or not there is an alternative way to complete these processes, and ensuring it does not negatively affect the rights and freedoms of the people whose data we are processing.

We must also consider the data subject’s reasonable expectation of what is likely to happen to their personal data. In this case, where someone can prove that their own rights and freedoms outweigh the University’s, then their objection to processing must be taken into account and they must be opted out of the processing.


Where the maintenance of an email list is deemed to be a standard part of Edinburgh College of Art’s day-to-day business and activities (e.g. communicating with individuals who can be considered as representatives of their company, organisation or institution, such as students or academics from another university, or professionals from all sectors) the legal basis of legitimate interest can be used. In this case, explicit consent is not required from recipients of these emails, under the Business-to-Business (B2B) exemption.

For employees and students, some of these will be mandatory, especially if it is deemed to be essential information – these will be sent to your @ed.ac.ac.uk or @sms.ed.ac.uk email address. For some of these emails, particularly for those not being sent to an @ed.ac.ac.uk or @sms.ed.ac.uk email address, you may be able to opt-out by either using the “unsubscribe” link/button, or by contacting the list owner to request the removal of your data.

To discuss opting out of one or more of our legitimate interest processes: Contact us

Legal basis: necessary for public task

This legal basis will apply only where the task carried out, or the authority of the controller, is laid down in Union law or UK. Thus, this is the legal basis to use for performing tasks with personal data that relate to the core functions (the reasons the University was established) of the University. This legal basis covers data processing to perform tasks that are required to provide an education. Examples lecturing and tutoring marking exams awarding degrees historic or scientific research


A cookie is a small file downloaded on to your device when you accesses certain websites. Cookies allow sites to recognise your device when you make a return visit. We use cookies and other technologies to improve our service, enable the use of third-party services (like YouTube videos) and serve interest-based advertising on third-party websites. When you leave our website or click on links that lead to external websites, we are unable to control what cookies are set in any way. You will need to set your cookie preferences for those sites as well.

Why and how we use cookies

There are broadly four reasons why a cookie might be stored on your device when visiting the University website.

  • Cookies that make the website work properly for you and enable you to make use of the secure online services that we provide.
  • Cookies that collect data about your use of the website which is then anonymised and used to help us improve our online services.
  • Cookies that remember your preferences and make the site easier for you to use.
  • Cookies that are placed by third party services we make use of to enhance the information we present online. We have no control over these third party cookies.

These cookies are placed on your device either by the University or by the third parties whose services we use as part of the website. Some cookies are retained in your browser for only as long as you visit our website, while others persist for a longer specified or unspecified period.

How to block cookies

You can restrict or block cookies which are set during your use of the website by changing your browser’s settings. Some pages may not work if you completely disable cookies, but many third party cookies can be safely blocked. Check information in your browser’s help section for specific instructions on how to manage cookies.

You can disable this site’s analytics cookies and embedded social media streams using the banner or button at the bottom of each page on this site.

Third-party services

Embedded content from other websites

This site includes embedded content (e.g. videos, images, articles, etc.) from other websites (Twitter, Instagram, Vimeo, Facebook). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


The University uses Eventbrite to provide a booking service on the University’s behalf. Eventbrite’s terms of use Eventbrite’s privacy policy If you wish to attend one of our events but do not wish to use Eventbrite to book a place, please contact the event organiser. Contact details for each event are provided on the event booking page.

Information about you will be shared with Eventbrite, as our data processor. We will not share your data with any other third party unless when there is a legal obligation to do so. In general, we will hold the personal data you provided us up to the date of the event, after which it is deleted.

In some cases, generally for our larger annual events where invites are sent out through Eventbrite, this data is kept for up to 5 years. You can contact us at any time to request a copy of the information that we hold about you or ask us to remove your information.

Contact us

Who we share your data with

Data may be shared with Google. If you subscribe to our newsletter data will be shared with Dotdigital (previously Dotmailer)

How long we retain your data

Data collected through Google Analytics and Google Tag Manager is currently retained for up to 14 months after your last visit to this site.

General information for individuals

The University Records Management Section has additional information on how the University of Edinburgh collects, shares or processes personal information about you including:

  • Data controller and contact details
  • Data sharing
  • Data transfers outside the European Economic Area
  • Your rights and how to make a complaint

You can view this additional information on the main University site:

Records Management – Privacy


If you require any further information please contact the Creative Informatics team.

For updates on the Creative Informatics programme, sign up to our mailing list.