New Media Scotland
New Media Scotland is a national development agency fostering artist and audience engagement with all forms of new media practice. Their work responds to developments in science and technology, forging new ways ahead for digital culture.
New Media Scotland’s Challenge Project is to develop a data-driven guest journey for participants in their Atmosphere expanded cinema programme.
A successful solution will form part of the Atmosphere OS toolkit, that will combine software, Internet of Things (IoT) technologies, and expertly curated data to enable venue managers, exhibitors and promoters to present bespoke forms of novel, immersive cinematic content to new and existing audiences.
Interactive art and design studio Ray Interactive were selected to provide a solution for New Media Scotland’s Challenge Project. Development of a solution is currently underway, with completion expected in 2021.