Hidden Trax produce city podcast adventures, championing local voices, celebrating independent businesses and connecting visitors with locals. Through their mobile phone app and audio platform, they strive to take their users off the beaten track and tell local stories.
Hidden Trax would like to develop a new multi-media product that combines podcast production techniques with photography, videography, audio and text to create innovative content for culture-curious city residents. They would also like to re-imagine their business model, exploring potential new income streams such as creative advertising, brand partnerships, sponsorship, and local business commissions.
As Resident Entrepreneurs, the Hidden Trax team will conduct extensive research and product development to develop a new business model and an enhanced podcast product.