Chara AI researches and builds explainable and modular artificial intelligence systems. Their goal is to provide audience-informed informatics solutions to diversify creative markets and economies. Chara AI is a Scotland based Artificial Intelligence company founded in 2020. They focus on interpreting stories and ideas when in development, to help creative businesses meet the demands of video streaming platforms.

Chara AI uses machine learning techniques to answer a difficult question, “how do we evaluate a creative work without bias?”. Through the Resident Entrepreneur programme, the Chara Screen Score project attempts to answer this, focussed on the sector’s specific needs of video platforms and the thousands of writers that supply stories for film and TV production. Their approach is to combine human expertise with an Artificial Intelligence system with the aim of bringing diverse new talent to the screen.