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Creative Bridge Guidelines

Creative Bridge Selection Criteria

Please note: Due to current social distancing measures, Cohort 5 of Creative Bridge will be conducted online via Zoom video conferencing, so you will need a laptop or phone and an internet connection to participate. If this will potentially be an issue for you but you’re still keen to apply, please get in touch. We hope to reinstate in-person meet-ups when it is safe to do so.

Creative Bridge applications will be judged against the following criteria:

  • Is the candidate currently, or aspiring to work within one of the nine recognised DCMS creative industries sectors (Advertising and marketing; Architecture; Crafts; Design (product, graphic and fashion design); Film, TV, video, radio and photography; IT, software and computer services; Publishing; Museums, galleries and libraries; Music, performing and visual arts)?
  • Do they want to understand best practice in the digital startup world?
  • Are they interested in developing a commercial/income generating online product?
  • Do they align with one (or more) of the Creative Informatics Cluster core challenges:
  1. How can Data Driven Innovation support access and engagement to new audiences and markets?
  2. How can Data Driven Innovation support the development of new modalities of experience?
  3. How can Data Driven Innovation unlock hidden value in archives and data sets?
  4. How can Data Driven Innovation reveal new business models for the creative industries?


Creative Bridge participants must:

  1. Be from and/or be wanting to create a business with genuine impact for the Creative Industries. However, we welcome ideas that also have the potential to benefit other sectors and/or generate sustainable commercial income from being applied to other contexts.
  2. Be based in and/or be undertaking work that has impact for the creative industries within Edinburgh or the Edinburgh and South East Scotland Region.
  3. Commit to attending Creative Bridge sessions in Edinburgh
  4. Commit to providing accurate information about business income, spend on research and development (R&D), etc. as per the requirements of the application form. This includes providing accurate information regarding State Aid that is required to ensure Creative Informatics meet essential reporting and due diligence requirements.

Frequently Asked Questions

Q1) When does the course take place?
A1) Creative Bridge takes place over 10 afternoons – the next course (Cohort #4) will start on Wednesday 22 April and end on Wednesday 24 June 2020, with each session taking place from 1pm – 4pm. Applications close on Sunday 15th March at midnight and successful applicants will be notified by Friday 20th March.

Q2) Should I apply?
A2) Yes please! We’re looking for applicants from across the Creative Industries who are: keen to learn about start up best practice; interested in developing a commercial / income-generating online product; and who want to have a genuine impact on the Creative Industries.

Q3) Do I need to live in Edinburgh or South East Scotland to participate?
A3) Not necessarily, but you’ll need to demonstrate that your business / idea will have an impact on the Edinburgh and South East Scotland region. You will also need to attend Creative Bridge sessions in Edinburgh.

Q4) How much does it cost?
A4) If you’re accepted onto Creative Bridge, it won’t cost you anything. That’s because the course is fully funded for successful applicants by the Creative Industries Clusters Programme, managed by the Arts & Humanities Research Council as part of the Industrial Strategy. This covers the total course cost of £5000 per participant.

Q5) What do you work on in the course?
A5) Every cohort is divided into groups in the first session, and each group will decide on a simulated business idea to work on for the first half of the course. You’ll work through the steps of building this idea and learn the skills required to apply these skills to your own projects. During the second part of the course, we’ll focus more on your own ideas.

Q6) What do you not work on in the course?
A6) If you want to learn the ins-and-outs of setting up a new business and how to manage running it day-to-day, this is probably not the course for you.

Q7) Why should I work on a simulated business idea when I already have my own business?
A7) Creative Bridge is about learning the processes of creative entrepreneurship and start-up best practice. By working on a simulated project together in groups for part of the course, you’ll get to know and test out these principles in a no-stakes environment, so you’ll be better acquainted with them when you come to apply them to your own business.

Q8) Is there homework?
Q8) At the end of every session, we’ll be asking everyone to apply that week’s learnings to their own businesses. At the next session, 2-3 people will then informally present the work they’ve done since the previous week.

Q9) How many people will be on the course?
A9) There will be a maximum of 25 people in each Creative Bridge cohort.

Q10) What key things will I have learned by the end of the course?
A10) Participants will take away an array of learnings from Creative Bridge, but we think the key outcomes will be building a business model (via a Lean Canvas) to understand your business internally; having a greater understanding of who your customers / audience are, and how you can best reach them; and a pitch deck to show your business to the world.

Q11) I don’t have an idea for a product, can I apply?
A11) Absolutely – one of the key topics we’ll go through is how good ideas come about. It may be that you’re experiencing the pain points that lead to great products without even realising it.

Q12) What happens with any IP generated on the course?
A12) You retain your IP. CodeBase/Creative Informatics won’t claim ownership of any IP generated on Creative Bridge.

Q13) Does it involve coding?
A13) No! While we will be talking about building businesses around online products, we won’t be delving into the technical side.

Q14) Will I be fed?
A14) We will provide you with coffee, tea, cake and fruit to keep you going, but no such thing as a free lunch. We’ll make sure there are veggie, vegan, and gluten free options available too.

Q15) Can travel costs be covered?
A15) We don’t cover travel costs as standard. However, if you’d like to attend but think that travel to central Edinburgh would make the course prohibitively expensive, please get in touch via creativeinformatics@ed.ac.uk before you apply.

Q16) Where will the course be held?
A16) For Creative Bridge Cohort #4, sessions will primarily be held at CodeBase, 37a Castle Terrace, Edinburgh, EH1 2EL, with a few guest locations to be confirmed.

Q17) How do I apply?
A17) You can apply online – here’s the application form. If you’re unable to fill out our online application form for any reason, get in touch at creativeinformatics@ed.ac.uk. Applications for Cohort #4  close on Sunday 15th March at midnight

Q18) I can’t attend from April to June. When will the next Creative Bridge course run after that?
A19) Cohort #5 will run in summer 2020, and Cohort #6 will follow in autumn 2020 – watch this space for date announcements soon.


If you require any further information on the application process for Creative Bridge, or have any questions about your application, please contact the Creative Informatics team.

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