The Big Light (TBL) is a new Scottish podcast network founded by broadcaster Janice Forsyth and producer Fiona White.

Featuring a rich mix of shows across a wide variety of genres, from comedy to crime, culture to scripted fiction, documentaries, music and more, all of the content featured by The Big Light is made in, or inspired by Scotland.

The Big Light is a free, on demand service, and has grown quickly since its launch in March 2020, with listeners in 98 countries worldwide.

The Challenge

As a producer and publisher of podcasts with a focus on Scotland, The Big Light both generates and holds a wide range of data about Scottish history, culture, geography and society.

Their challenge is to utilise the data they produce to create added value for their business and their listeners.

They are looking for a Challenge Respondent that can evaluate and improve their existing data processes, contextually linking and visualising the data in their growing archives to develop personalised user experiences that deepen user engagement with their content.

A successful solution will not only improve TBL’s user experience but also allow TBL to pursue new commercial opportunities in sponsorship, advertising, channel-based distribution, licensing agreements and co-productions, as well as opening up collaborative opportunities across Scotland’s historic and contemporary tourism industry.

Applications for this Challenge Project are now closed. If you have any questions, please contact the creative informatics team at creativeinformatics@ed.ac.uk.