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CHALLENGE PROJECTS

DEVELOPING ACCESS TO NEW AUDIENCES AND NEW MODALITIES OF EXPERIENCE FOR THE CREATIVE INDUSTRIES

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Edinburgh Festival Fringe Society

New Media Scotland is the national development agency fostering artist and audience engagement with all forms of new media practice.

A caption, yesterday
A caption, yesterday

Our programme supports forms of emergent practice. We seek to innovate and challenge, aesthetically, technically and conceptually. We’re excited by projects that blur boundaries, respond to developments in science and technology, and forge new ways ahead for digital culture.

 

THE CHALLENGE

Launched at the University of Edinburgh’s Inspace laboratory in 2010, New Media Scotland’s Atmosphere screening programme was established to facilitate research into smart spaces and responsive environments for new modalities of experience within a film exhibition context. A lack of investment curtailed the programme, but an evidence base of what might be possible was established through the delivery of over sixty bespoke cinematic experiences.

 

 

Here is a big pullquote to summarize a key notion of the challenge.

New Media Scotland’s challenge is to create an Internet of Things (IoT) toolkit for pop-up multi-sensory cinematic experiences, which will enable venue managers, exhibitors and promoters to present bespoke forms of novel, immersive cinematic content to new and existing audiences. The toolkit should support producers to augment pre-existing media assets in order to create mass customisable, state-of-the-art, data-driven experiences and provide a unique platform for both guests and producers to use simultaneously, pushing and pulling datasets along multiple axis of aesthetic manifestation that will stimulate all the senses pre, during and post the event.

A caption, yesterday
A caption, yesterday

 

APPLICATIONS

Open calls for challenge project applications will happen twice a year in April and October. The application and awarding process for Challenge Projects involves two separate selection processes:

  1. Selection of up to 5 appropriate challenges to take forward.
  2. Selection of an appropriate response to each selected challenge to take forward and fund.

A selection panel will be put in place for both selection processes, with Challenge Holders forming part of the panel for the second phase of selection, where responses to their challenges are reviewed.

DATES

12.04.19ROUND #1

Applications open for the first round of Challenge Projects.

09.10.2019ROUND #2

Applications open for the second round of Challenge Projects.

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