New Media Scotland is the national development agency fostering artist and audience engagement with all forms of new media practice.
Our programme supports forms of emergent practice. We seek to innovate and challenge, aesthetically, technically and conceptually. We’re excited by projects that blur boundaries, respond to developments in science and technology, and forge new ways ahead for digital culture.
Launched at the University of Edinburgh’s Inspace laboratory in 2010, New Media Scotland’s Atmosphere screening programme was established to facilitate research into smart spaces and responsive environments for new modalities of experience within a film exhibition context. A lack of investment curtailed the programme, but an evidence base of what might be possible was established through the delivery of over sixty bespoke cinematic experiences.
Here is a big pullquote to summarize a key notion of the challenge.
New Media Scotland’s challenge is to create an Internet of Things (IoT) toolkit for pop-up multi-sensory cinematic experiences, which will enable venue managers, exhibitors and promoters to present bespoke forms of novel, immersive cinematic content to new and existing audiences. The toolkit should support producers to augment pre-existing media assets in order to create mass customisable, state-of-the-art, data-driven experiences and provide a unique platform for both guests and producers to use simultaneously, pushing and pulling datasets along multiple axis of aesthetic manifestation that will stimulate all the senses pre, during and post the event.