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CHALLENGE PROJECTS

DEVELOPING ACCESS TO NEW AUDIENCES AND NEW MODALITIES OF EXPERIENCE FOR THE CREATIVE INDUSTRIES

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Leith For Ever

Leith For Ever is a community brand created in 2020 by a collective of Leith-based culture and heritage organisations. Their first project was a crowdsourced online campaign to mark the centenary of Leith’s amalgamation into the City of Edinburgh, presenting contributions from local businesses, groups and individuals to connect audiences with grassroots stories and discoveries in the area.

Leith Boundary, c Amanda Rogers, Leith For Ever

The Challenge

Leith benefits from a strong sense of identity and community, independent traders and characters, fascinating industrial heritage and a rich creative sector that Leith For Ever aims to celebrate and embody.

They have developed a fantastic network of contributors who provided a wide range of heritage, culture and community stories for the ‘100 Days of Leith’ project in 2020/21.

 

Leith For Ever’s challenge is to help their contributors engage with new and existing audiences and where possible, monetise interactions by encouraging audiences to buy from, tip, or donate to contributors as appropriate.

Arthur Williams Mural, c A Rogers, Leith For Ever

They would like a Challenge Respondent to develop a platform that provides new ways for their contributors and content to be discovered by audiences and seek an accessible solution that can be used easily by audiences and contributors alike.

Finding a solution to this challenge would enable Leith For Ever to explore new ways of paying creators and managing rights to culture, community and heritage content and creations.

 

For the Challenge Respondent, this is an opportunity to develop an exciting new platform that could have further applications in many other culture and heritage settings.

Applications for Challenge Respondents are open now and close at 5pm on Monday 2nd August 2021. If you are interested in applying to answer this Challenge Project, join us at 10am on Tuesday 13th July for our online Challenge Holder Q&A session. If you have any questions, please contact us at creativeinformatics@ed.ac.uk.

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FIND OUT MORE

If you are interested in responding to this challenge please contact the Creative Informatics team.

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