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CHALLENGE PROJECTS

DEVELOPING ACCESS TO NEW AUDIENCES AND NEW MODALITIES OF EXPERIENCE FOR THE CREATIVE INDUSTRIES

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Edinburgh Science

Edinburgh Science specialises in providing immersive, innovative and creative science and technology engagement experiences to achieve a brighter and more sustainable future.

Photo credit: Chris Scott

Edinburgh Science organises Edinburgh’s annual Science Festival: the world’s first science festival and still one of Europe’s largest, which features a range of creative events including theatre, music and visual arts.

In addition, they have a strong focus on education, visiting primary schools across Scotland with curriculum-relevant interactive STEM workshops (science, technology, engineering and maths) and delivering an inspiring careers event to show young people the breadth of options for their future.

They also operate a large-scale international programme and are currently the Major Programming Partner of the annual Abu Dhabi Science Festival.

The Challenge

As an Edinburgh festival, a lot of participants do not realise that Edinburgh Science is a charity that provides free and subsidised events to benefit adults and children.

Photo credit: Ian Georgeson

Edinburgh Science’s challenge is to create a fun, interactive experience that encourages audiences to make a small donation when attending events. This would create an entirely new income stream for the Festival, allowing them to continue and expand their charitable work, and potentially providing a valuable template for other festivals and cultural organisations. They are keen to adopt a data-driven approach to fundraising to establish how best to engage with their audiences for optimal results.

 

Edinburgh Science are currently working with the University of Edinburgh’s Business School to undertake market research on current trends in fundraising, the findings of which will be made available to successful Challenge Respondents. In order to allow the completion of this work, applications for Challenge Respondents to this Challenge will not open until June 2020.

Edinburgh Science welcome any enquiries relating to their challenge and would encourage any potential respondents to engage with this year’s Edinburgh Science Festival, which will run from the 4th to 19th of April.

If you have any questions about this challenge please contact the Creative Informatics team at creativeinformatics@ed.ac.uk.

 

FIND OUT MORE

If you are interested in responding to this challenge please contact the Creative Informatics team.

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