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Vikki Jones

Research Associate

Vikki’s research examines the communication of value and values in the arts and creative industries. It considers the extent to which value and values are foregrounded in cultural programmes and asks what a values-driven and equitable cultural landscape would look and feel like for artists, creatives, producers, and audiences.

Her work explores the developing language and contexts of data-driven cultural outputs. It considers the relationship and tensions between creativity and digital platforms; the challenges and labour of conducting digital research; and ways in which the data enacted by, through and for cultural work and programmes might be critically operationalised towards equitable cultural infrastructure.

University of Edinburgh